The label is called Hyoma and it is a Hong Kong street wear brand featuring a little cute kitty. The brand originated in Japan, and can be found in various I.T. / Izzue stores in HK. The designs are definitely more about bold, poppy, and primary colors while having an eccentric mascot in crazy costumes. The clothes have a very underground urban feel, with a loose comfortable style, but also is made with high-end fabrics. The shirt I bought was extremely soft and comfy, and made with 100% cotton! It's just one thing I don't get about the brand: Why is there the word "SEX" on the right cheek of Hyoma's face? Oh well. I couldn't find much googling about it but I found some images and their Facebook page, Hyoma Facebook.
|I got this shirt but in a neon green.|
I found these shirts on Spaceship co.
So, what do you guys think about this brand?