Wednesday, June 20, 2012


     So as my adventures in Hong Kong continued, we were brought to a mall called Longham Place Mall. Must be the biggest mall I've ever seen in my life. It is a 15 story mall, filled with everything and anything. Restaurants, clothes, and groceries. So as we arrived, me and my cousin went into a store called I.T. Soon I stumbled upon the cutest and utmost squeel-able mascot ever. Well at least for me, I  have a weird thing for bunnies and the 3face ( the 3face is this :3).

    The label is called Hyoma and it is a Hong Kong street wear brand featuring a little cute kitty. The brand originated in Japan, and can be found in various  I.T. / Izzue stores in HK. The designs are definitely more about bold, poppy, and primary colors while having an eccentric mascot in crazy costumes. The clothes have a very underground urban feel, with a loose comfortable style, but also is made with high-end fabrics. The shirt I bought was extremely soft and comfy, and made with 100% cotton! It's just one thing I don't get about the brand: Why is there the word "SEX" on the right cheek of Hyoma's face? Oh well. I couldn't find much googling about it but I found some images and their Facebook page, Hyoma Facebook

I got this shirt but in a neon green.
                               I found these shirts on Spaceship co.

So, what do you guys think about this brand? 




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